A universal truth, Asian Americans have long adhered to the Asian way of expressing lovin’ which is traditionally subdued. It’s a far cry from mainstream public displays of affection. And a source of tension for us. A timeless Asian expression of love and caring - ‘DID YOU EAT YET?’ says it all. 

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With our well established foodie-DNA, McDonald’s opportunity is enduring brand advocacy through real and fresh food. With McDonald’s help we encouraged our consumers to express lovin’ more spontaneously with family and friends. And help empower Asian Americans to find their own unique way to express Lovin' out loud.