Asian-Americans love food. They also love cars, and will drive out of their way for a good foodie adventure. 

 

This microsite was launched as the automaker’s first-ever social-based campaign targeting the Asian-American consumer and showcase how the CT200H takes drivers on unique and exciting adventures and experiences that fit their lifestyle. And also engaged with social media audiences to build their relationship with the Lexus brand.

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Target Pan-Asian American Millennial A18-34

 

The Foodie Adventure campaign delivered over:

• 5.4MM Impressions

• 26.7K Clicks

• 0.49% CTR

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